Viki is meant to be a mix of the words “video” and “Wiki,” playing on the idea that the subtitles are user-generated, like content on the site Wikipedia. Additionally, many of the site’s subtitles in more than 130 languages are generated by users and volunteers who compete to contribute the most content, giving the site its name.
On Rakuten Viki, users can curate collections of shows on the site, at least one of which is focused on dramas that feature K-pop idols. “So we’ve been seeing that growing appetite in Asian content firsthand here.” “The trend in the Korean wave actually began over 20 years ago, and it’s been building for many years leading up to the recent breakthrough,” Rakuten Viki Chief Executive Sam Wu said. demand for Korean-language content has grown by 66%, according to the L.A.-based research firm Parrot Analytics. While many streamers have seen increased traffic since the COVID-19 pandemic locked people in their homes, Rakuten Viki has capitalized on the rising demand for Korean content and become a go-to streaming site for East Asian television shows and films.
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The company said it now has more than 15 million subscribers globally (including those watching free with ads), up 50% from a year ago. The streaming service, which offers free and paid tiers, has surged in popularity this year. Unlike Netflix Party, the free Google Chrome extension that allows friends to watch shows together, Rakuten Viki plans the watch party itself and any of its users can join. The streaming site Rakuten Viki launched its Watch Party function in May, giving users the chance to connect with each other across screens.
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It may seem like a typical movie night among friends, but the comments were all made online, and most of the viewers had likely never met. “It’s much more fun to watch this again with other people,” one viewer said early in the showing. Viewers reacted to the scenes unfolding in front of them, commenting on the actors, the plot, and urging others to not spoil the show for newcomers.
The first episode of the Korean fantasy drama “Guardian: The Lonely and Great God” started at 7 p.m.
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